Claire’s has filed for its second bankruptcy in seven years. Despite attempts to modernize, the company has not been able to overcome challenges including stiff competition from players like Shein, Temu, and TikTok Shop and increased costs related to tariffs. Watch the video to learn about the rise and fall of long-time American mall favorite Claire’s.
Chapters:
0:00 Introduction
0:55 Early success
3:10 Struggling to survive
5:20 What’s next?
Produced and Shot by: Ryan Baker
Edited by: Matthew Soto
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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Why Claire’s Keeps Filing For Bankruptcy
Video Rating: / 5
While ai takes all jobs aand lazy town vibes amen orange chicken guy .. 😅😅😅
This thing should've died in 2010.
No idea who would look at this company and say "I want to invest in that".
Nice better 😂just making expensive 14 euros for metal earing
As a former employee of Claire's I think it is because it is too expensive. It is the same Chinese products from Shein, Temu, Aliexpress and even the Dollar Tree. Why would you pay $25 for a phone case at Claire's that you can get off Aliexpress for $5 with free shipping? Also you can pierce your ears at home for cheaper.
Also dollar tree and five bellow are going to take it out of business.
My country still has a Claire's
Nooooooooooo my childhood
Ryan Baker is cute as heck
Clears is for babies 😭
Is it owned by private equity?
Actually they found a potential buyer. High chance they won't fully close. They took down the signs were I'm at.
IT'S SO EXPENSIVE! The last time I went I bought four small things and paid 90.00. I was stunned and I haven't been back since.
They're jewelry is more plastic than long lasting metal. I don't know what happened with plated metal, but I remember the color lasting longer decades ago, than what we've had the past 20 years.
I’m not surprised. Claire’s has also a history of taking from independent artists without credit or permission. My own artwork was used in their Halloween collection last year / hyear before without me even knowing, without a payment, or even acknowledgment. Large companies shouldn’t profit by exploiting small creators. Shame on them.
Maybe because one cheap plastic earrrins thing is like $20 😂
You see what Sephora kids did 🙄
I went to Claire’s to get my ear pierced for the first time when I was a teen second time around. I went to industrial tattoo piercing in Berkeley Claire’s isn’t wat teens go anymore and everything‘s all online so nobody’s going to a physical shop to get their ear pierced
Because we knew the trauma of those piercings guns and we don’t want our children suffering the same fate 😭
Its the same in the UK, Because they sell cheap tat that only girls under 15 would buy. Thats a limited market.
Multiple bankruptcy but I can't do the same to get rid of my debt the greed of these companies is insane