HelloZ
Hey marketers, PR folks, and digital hustlers! Happy FriYAY to you all 🙂
If you’ve been doom-scrolling LinkedIn or creeping on your competitor’s Linktree lately, you might’ve noticed a new trend shaking up the affiliate marketing world: Creator Affiliate PR Lists.
So, what are they?
Imagine a traditional media list—but instead of journalists, it’s packed with affiliate-savvy creators, TikTok stars, Instagram storytellers, and newsletter (ahem, Substack) writers. These folks aren’t just pushing your product—they’re driving real revenue and reach, armed with affiliate links and conversion stats.
We’re going to chat all about this today in today’s episode of Affiliate Marketing from A to Z. LFG!
NewZ + ShowZ
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“Scrubs” alum Zach Braff has signed on for the “Scrubs” reboot in development at ABC. Braff would reprise his role as J.D. The original series launched on NBC in 2001, moving to ABC for seasons eight and nine.
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Hoda Kotb will return to “Today” on May 28 for the first time since her January departure, to serve as guest co-host in the fourth hour with Jenna Bush Hager. Kotb will also be a guest earlier in the broadcast to discuss a new project launch.
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After 32,000 children auditioned for HBO Max’s new Harry Potter series, three newcomers have been cast in the principal roles. Dominic McLaughlin will play Harry Potter; Arabelle Stanton will portray Hermione Granger and Alastair Stout will assume the part of Ron Weasley. Francesca Gardiner, showrunner/executive producer, and Mark Mylod, director/executive producer, said in a joint statement, “The talent of these three unique actors is wonderful to behold, and we cannot wait for the world to witness their magic together onscreen. We would like to thank all the tens of thousands of children who auditioned. It’s been a real pleasure to discover the plethora of young talent out there.” The series will begin shooting this summer.
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Max has renewed “Hacks” for season five. Season four of the Emmy-winning series starring Jean Smart concludes tonight at 9p.
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Netflix comedy “Leanne,” starring Leanne Morgan, debuts Thursday, July 31. The comedian plays a woman whose life is upended when her husband of 33 years leaves her for another woman.
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TLC’s “Match Me Abroad returns for a second season on Sunday, June 22 at 10p. The reality show follows six American singles who cross international borders to look for love.
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Season four of “The Morning Show” launches Wednesday, September 17 on Apple TV+. The season opens in spring 2024, almost two years after season three.
Creator Affiliate Lists Are the New Media Kits
The lines between PR, performance, and influencer marketing are blurring—and those who adapt fast will win faster. If you’re still blasting out samples and praying for a post, it’s time for a glow-up.
Why it’s catching fire:
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Brands are tired of empty impressions. They want performance and personality.
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Creators want long-term deals. Not just $ 200 for a one-off Reel.
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PR teams are hungry for fresh distribution. And creators are the new press. This is not news!!! In all of my conversations with brands and agencies, I say that if you’re not reaching out to content creators as part your media list, then you’re doing it all wrong! These creators are the new media! Like it or not.
Wait, what’s a Creator Affiliate PR List?
Think of it as your dream influencer list—but make it money-generating. These aren’t just pretty faces with a following. They’re creators who convert, and they’re down to partner with affiliate links, promo codes, and longer-term brand relationships.
And in beauty, for example, where Instagram and TikTok can sell out a lip oil in an hour, this hybrid of PR + affiliate + creator marketing is your backstage pass to real growth.
Let’s chat real examples and the how-tos! I’ll teach how to build lists, stay organized, and pitch, bitch! (Got carried away there.)
As always, need help? Slide into my DMs – uh – email: z@zlatapr.com!
