Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇
What Are Agentic AI Media Products?
Agentic AI Media Products are advertising products that utilize AI to automate placements, audience targeting, creative, budget allocation, performance optimization, and other aspects of campaign management.
Although a nascent technology, there are already a number of agentic AI media products on the market. The current batch of Agentic AI media products include:
✨ Google Performance Max: Automatically optimizes ad placements across Google’s platforms (YouTube, Search, Gmail, Discover) based on predefined campaign goals.
✨ Meta Advantage+: Dynamically adjusts audience targeting and ad creative across Facebook, Instagram, Messenger, and WhatsApp, optimizing performance in real-time.
✨ Amazon Sponsored Ads: Uses AI for automated bidding and targeting to enhance product visibility and sales performance on Amazon’s marketplace.
✨ TikTok Smart Performance Campaigns: Optimizes ad placements and creative elements based on real-time user interactions, focusing primarily on younger audiences.
✨ Criteo Commerce Growth AI: Uses commerce data and AI to dynamically choose the best ad creatives, placements, and timing across the open web.
✨ Snapchat Dynamic Ads: Automatically optimizes ad variations and augmented reality experiences to increase engagement among Snapchat users.
✨ LinkedIn Objective-Based Advertising with Predictive Audiences: Uses AI to predict which users are most likely to convert based on your objective. Handles bid strategies, delivery, and targeting expansion using AI signals.
✨ The Trade Desk Kokai: Uses AI to optimize campaigns toward outcomes like CPA, ROAS, or reach. It adjusts bids, budgets, and audience strategies in real time without constant human intervention.
The list goes on and on. There are many others not mentioned here.
And there are many more on the way. For example, Scope3 just announced an Agentic Media Platform, which aims to help their partners build and sell agentic media products.
New “AI Agent” Media Channel
To enable use of Agentic AI Media Products in media planning and media buying workflows, Bionic added a new “AI Agent” media channel under the “Omnichannel” media group.
If you offer Agentic AI Media Products, you can now promote them through Bionic for Ad Sales – a free tool that enables you to manage Media Kits, RFPs, and Orders. Simply choose “AI Agent” from the channel dropdown when adding your new product.
Once published, your Agentic AI Media Products become immediately available to media planners and media buyers using Bionic for Agencies, Advertise With Us, and any tool utilizing the Bionic media catalog.
Find Agentic Media Products
You can now find Agentic Media Products to your media plan with the finder tool:
1️⃣ Go to your media plan (or create a new one).
2️⃣ Click the “Add Placements” Button.
3️⃣ Click the “Find” tab if not already selected.
4️⃣ Select “AI Agent” on the channel filter then click “Apply” to see the list of AI Agents that are recommended for your media plan.
5️⃣ Select the AI Agents you would like to include in your media plan.
6️⃣ Click “Add to Plan” to add them to your plan.
Buy Agentic Media Products
With this new capability, you can now include agentic media placements in your media plans, along with all your other media placements across all media channels.
The result is a truly omnichannel media plan spanning the full spectrum from old school broadcast and print to the latest in programmatic and agentic media placements, all in one unified interface.
Track Agentic Media Placement Performance
Because Agentic AI is a new media channel, you’ll want to keep a close eye on it.
Just as with other media channels, Bionic enables you to gather the media performance metrics of Agentic Media Placements and pace against your goals for spending, impressions, conversions, and all your other KPIs.
How to Get Agentic Media Planning and Buying
If you’re already using Bionic for Agencies, you already have the ability to plan and buy AI Agents in your media plan. You got this new capability as a free upgrade to your account. For help with this new capability, contact our support team.
If you’re not yet using Bionic, you can start a trial to get started.
The post NEW: Plan and Buy Agentic AI Media Products with Bionic first appeared on Bionic Advertising Systems.
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