The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are technical hurdles to be resolved on both the buy- and sell-side, Tom Page, Sales Director at Publica, says it’s “heartening” to see SSPs and DSPs evolving their strategies to meet that challenge.
In this interview, Page examines the importance of trust in CTV trading, technical considerations for FAST inventory, and Publica’s “oven-ready solution” for publishers looking to monetise live sport. Filmed at Video Rise 2025 in Prague.
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