- AmCham Forum in Nairobi spotlights film, music, and sports as key growth sectors.
- Kenya’s youth-driven demand for music content creates massive synergy for cross-continental collaboration.
- AmCham Kenya announces formation of a dedicated task force to drive forward US-Kenya partnerships in the creative economy.
The inaugural U.S.-Kenya Creative Economy Forum concluded Friday with a bold declaration: Kenya is ready to take center stage as a global hub for creative investment, and American companies are invited to play lead roles in its success story.
Organized by the US Embassy in Kenya and the American Chamber of Commerce in Kenya (AmCham Kenya), the event—held under the theme “Powering the Future of the Creative Economy”—brought together top US executives, Kenyan government officials, and industry leaders. They sought to unlock Kenya’s booming creative sector as a dynamic engine of economic growth, job creation, and cross-border collaboration.
Creative economy takes the spotlight
As one of the …
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