Poster 01 – “Photo Friday”: A Case Study in User-Generated Content #heweb10
Image by jameskm03
"Photo Friday": A Case Study in User-Generated Content
PST Poster Sessions Track
Tuesday,
3:30
–
5:00
PM
In the summer of 2009, the University of Rochester implemented a new feature on our homepage: "Photo Friday." We ask students, faculty, staff, alumni, and parents to submit their own photos of the university, and every Friday we run a selection of them big — and I mean BIG — on the homepage. Then we invite everyone to vote for their favorites, with each week’s winner posted on the "Wall of Fame." We post a subset of the photos each week on the university’s Facebook fan page, where they generate a lot of discussion and reaction. This poster will describe the technology behind the feature, the process (and politics) behind its implementation, and the upsides of turning our homepage over to our users.
Presenter
Lori Packer
Web Editor, University of Rochester
Lori Packer (@LoriPA) is the Web Editor in the University Communications office at the University of Rochester. Before moving over to academia, she was the lead U.S. editor for MSN Search, Microsoft’s pre-Bing search engine, and holds a master’s degree in communications from the University of Washington. At Rochester, she is responsible for managing the design, development, and content of the university’s homepage, news site, many administration sites, and various social media profiles. She has often presented to campus groups – including the president’s cabinet and board of trustees – about social media, and no one has asked her to stop yet. She has served on the HighEdWeb organizing committees since 2004, and blogs sporadically at goddessofclarity.com.
