How to Increase Sales on Amazon: 8 Effective Tactics

Amazon is the leading online retailer in the United States, capturing over 37% of all sales. This massive customer base presents a valuable opportunity for you to sell more products on Amazon.

But here’s the thing: with great opportunity comes great competition. Simply creating a product listing is no longer enough nowadays.

You need proven strategies to boost your Amazon sales. These tactics can help you reach more customers and increase your revenue. We’ll tell you all about it in this blog.

TL;DR – How to Boost Sales on Amazon

The key takeaways include:

Master Amazon SEO with targeted keyword research and optimized listings
Leverage Amazon PPC ads to improve visibility
Create engaging Amazon A+ Content for products
Ethically earn more positive reviews
Expand globally via Amazon’s marketplace network
Implement smart pricing and inventory management strategies

And while you focus on implementing these strategies to boost your sales, let us at Getida handle your FBA reimbursements.

Our advanced auditing technology and expert claims management can help you recover lost revenue, giving you more resources to reinvest in your growth.

How Amazon’s Search Algorithm Works

Amazon’s algorithm, often referred to as A9, is designed to do one thing: show customers the products they’re most likely to buy.

Amazon prioritizes listings that satisfy searcher intent through relevant titles, descriptions, images, and backend keywords. Conversions and sales velocity also impact search rankings.

Here are the other factors the algorithm considers when ranking products:

Sales Performance: Products with a strong sales history typically rank higher.
Relevance: How well a product matches the customer’s search query.
Price: Competitive pricing is favored.
Availability: In-stock items rank better than out-of-stock ones.
Customer Reviews: Both the quantity and quality of reviews matter.
FBA vs. FBM: Fulfillment by Amazon (FBA) products often get a boost.

Higher-ranked listings get more visibility and sales. Thus, implementing effective Amazon SEO strategies to improve organic ranking on Amazon is key to growth.

Key Factors That Influence Sales on Amazon

Want to sell successfully on Amazon? You should consider these factors that impact sales:

Pricing: Customers are always looking for a good deal on Amazon. Your pricing will affect your sales on Amazon, so you should have competitive prices, bundle products, and use discounts and coupons.
Buy Box: The Buy Box significantly impacts your sales on Amazon. You can boost your sales by increasing your chances of winning the Buy Box using FBA or seller-fulfilled prime (SFP) and maintaining low order defect rates.
Product Listings: Another key area that impacts your sales is product listings. When your product listing is optimized for Amazon SEO (A9 Algorithm) — including relevant keywords in the title, writing clear bullet lists, and crafting A+ content for your description — you can boost your organic ranking, optimize your ads to perform, and ultimately increase your sales.
Store Ratings: Increasing your Amazon store rating from 3 to 5 boosts your conversion rate by 12%. This can result in more sales.
Fulfillment Method: This method can affect the customer experience and your sales. If you fulfill your products through FBA, you will likely win more customers with Amazon’s fast delivery and customer service.

All these factors are super important in boosting your Amazon sales and increasing your revenue. However, there are also some other indirect ways to gain funds.

That’s where Getida comes in to ensure you’re not losing profits to lost or damaged inventory.

At Getida, we can help you audit your past 18 months of FBA transactions, identify discrepancies, and recover your FBA reimbursements. We have a track record of recovering an average of 90% of all open reimbursement claims and 63% of all Amazon claims previously denied.

How to Increase Product Sales on Amazon

Here are proven tactics to boost Amazon product sales:

1. Effective Amazon Keyword Research

Just like Google, Amazon uses keywords to show search results. This means SEO (Search Engine Optimization) is important for boosting your Amazon sales.

You need to appear on the first page of search results to increase views, clicks, and sales.

So, how do you get there? It all starts with keyword research. While you can do this manually, using a keyword research tool can save you time and help you find valuable keywords you might not have thought of.

Here are a couple of handy tools for Amazon keyword research:

Keywordtool.io: This tool finds many Amazon keywords and tells you how often they’re searched, how much they cost to advertise, and how tough the competition is.
Amazon Suggestions: As you type in the search bar, Amazon suggests keywords. For example, if you type “propane grill,” it might suggest “portable propane grill.” These are based on real customer searches.

Don’t just focus on high-volume keywords. Sometimes, targeting less competitive, niche-specific keywords can lead to higher conversions and increased sales.

For example, a shoe seller might target “men’s waterproof hiking shoes” rather than just “men’s shoes.”

To do this, you also need to understand your target customer. What are they interested in? What do they want? What problems do they need to be solved?

Pro Tip: If you run Google Shopping ads, use that keyword data to improve your Amazon listings. Some keywords that work well on Google might also be great for Amazon.

2. Optimize Your Amazon Product Listings

Optimizing your Amazon listings might sound challenging, but it’s worthwhile. It helps customers find your products and decide to buy them.

Here are some tips:

Title: Keep your product titles short and clear. Amazon allows up to 200 characters, but aim for 80 or fewer.
Bullet Points: Highlight your product’s top 5-6 benefits or features. Use keywords naturally.
Product Description: Provide a detailed, benefit-focused description. Use HTML formatting to improve readability.
Backend Keywords: Use all 250 bytes available. Include relevant search terms not used in the visible listing.
Images: Use high-quality, informative images. Include lifestyle shots and infographics.
A/B Testing: Use Amazon’s “Manage Your Experiments” tool to test different titles, descriptions, or images and see what works best.

Example of an Optimized Title: “Premium Stainless Steel Water Bottle – 32oz Vacuum Insulated, Leak-Proof, BPA Free, Keeps Drinks Cold 24h or Hot 12h.“

3. Earn Positive Reviews

Reviews are super important on Amazon. They build trust, answer questions, and encourage people to buy. But getting good reviews can be tough, especially for new products.

One way to get reviews is through the Amazon Vine program. This program lets you give free products to trusted Amazon reviewers in exchange for honest feedback.

Here are some other techniques:

Use the “Request a Review” Button: Amazon allows you to request reviews from customers who have purchased your products. This feature is built into Seller Central and complies with Amazon’s policies.
Follow-Up with Buyers: While you can’t ask directly for positive reviews, you can follow up with buyers to ensure they’re satisfied with their purchase. Use Amazon’s messaging system for this.
Use Product Inserts Wisely: You can include inserts in your product packaging, but be careful not to violate Amazon’s terms of service. Never offer incentives for reviews.

Maintain focus on delivering five-star experiences consistently.

4. Leverage Amazon Advertising

Amazon offers several types of ads to help boost your sales:

Sponsored Products: These ads appear in search results and product pages. You only pay when someone clicks on your ad.
Sponsored Brands: If you’re part of Amazon’s Brand Registry, you can use the Amazon sponsored brand ads to show your logo, a custom headline, and multiple products. You can even use video ads to grab attention.
Sponsored Display: These ads can appear on Amazon and other websites, targeting people based on their shopping behavior.

According to Amazon, sellers using Sponsored Products see an average weekly sales lift of 50% within the first year of launching a campaign.

You can also run your own marketing campaigns outside of Amazon and earn a bonus (about 10% of the sale price) for bringing customers to Amazon.

5. Create Amazon A+ Content

A+ Content (formerly ‘Enhanced Brand Content’) is a special feature that lets you enhance your product pages with rich text, images, videos, comparison charts, and more.

If you’re new to this feature, learning to create A+ content on Amazon step by step can significantly improve your product listings and overall brand presence.

According to Amazon, adding A+ Content can boost sales by an average of 5.6%.

6. Develop an Effective Pricing Strategy

Pricing is crucial on Amazon. Use Amazon’s ‘Automate Pricing’ tool to keep your prices competitive.

For example, you can set a rule to always price your product slightly below the current best offer.

Familiarize yourself with essential Amazon pricing strategies for sellers to maximize profits and stay ahead of the competition. Special sale events like Prime Day are ideal for temporarily reducing prices to stimulate demand.

Disclaimer: The lowest price doesn’t always win. Factors like FBA status, seller rating, and shipping speed influence the Buy Box.

7. Reach International Market

You can easily sell in Mexico and Amazon Canada using Amazon’s Remote Fulfillment with FBA if you’re from the US.

When someone buys your product in these countries, Amazon ships it from your stock in US warehouses. You can use products you already have in FBA.

It’s a simple way to reach more customers without setting up new warehouses abroad.

8. Ensure Efficient Inventory Management

Always try to keep your products in stock. Use Amazon’s ‘FBA Restock’ tool to predict when you’ll need more inventory.

However, too much inventory ties up capital and can lead to Amazon long-term storage fees. Balance is key.

Bonus Tip: Customers value fast and cheap shipping. In fact, 56% of abandoned carts are due to shipping concerns. Consider using Fulfillment by Amazon (FBA) to offer fast, free shipping through Amazon Prime.

How to Grow a Business on Amazon with Fulfillment Strategies

An effective fulfillment strategy can keep your customers happy and give your business a competitive edge.

Check out how you can leverage different fulfillment strategies to grow your business:

1. Prioritize Using Fulfillment by Amazon (FBA)

Using FBA means accessing the Amazon logistics network to provide a superior customer experience and fast delivery, which could boost your sales and grow your business.

In this method, Amazon picks, packs, and ships your products, providing your customers with the Amazon Prime experience.

2. Automate FBA Reimbursements

Although FBA can help you grow your business on Amazon, discrepancies inevitably happen, like lost or damaged inventory and overcharged FBA fees — and you might not even notice.

Pro Tip: Partner with Getida, an Amazon FBA automation service, to continuously review your FBA transactions and uncover unclaimed reimbursements.

Sign up with us now, and let us help you recover your FBA reimbursements. Then, you can use the extra cash to reinvest in your marketing and new products.

3. Use Amazon’s Multi-channel Fulfillment (MCF)

If you’re already using FBA, you can leverage your existing inventory at Amazon fulfillment centers to fulfill your orders on Amazon and other sales channels.

With MCF, you can eliminate manual fulfillment and expand your business beyond Amazon to other marketplaces like Walmart.

4. Diversify with Third-Party Logistics Provider (3PL)

Another way to grow your Amazon store is to consider 3PL for Amazon FBA to deliver inventory to Amazon fulfillment centers.

You can avoid stock-outs during the peak seasons, reduce Amazon FBA storage fees, and handle large order volumes.

5. Optimize Your Fulfillment Metrics

Another way to grow your business is to monitor fulfillment metrics. Critical Amazon seller metrics include the order defect rate (ODR), pre-fulfillment cancel rate, and inventory performance index (IPI).

You can optimize these metrics using a mix of FBA and 3PL providers for fast shipping. You can also use tools like FeedbackWhiz to get real-time alerts and resolve disputes faster.

How to Advertise Products on Amazon for Maximum ROI

As an Amazon seller, you should follow these steps to ensure your campaigns are optimized for visibility, engagement, sales, and maximum ROI:

Use the Right Ad Types

You should strategically choose the right Amazon seller ads.

For example, Sponsored Products are excellent when you want pay-per-click ads to promote individual product listings. You can choose Sponsored Brands to boost awareness of multiple products. Alternatively, select Sponsored Display if you will reach customers on and off Amazon.

Master Keyword Targeting

Use tools like Helium 10 to find high search volume keywords with low competition. For example, you can consider long-tail keywords that have low competition but deliver high ROI.

You can also incorporate negative keywords to prevent your ads from appearing in irrelevant searches and wasting your ad spend.

Decide on Your Bidding Strategy

Once you decide on high-performing keywords, you can manually set custom bids for each. You can also opt for automatic targeting ads where Amazon decides the keywords to target.

Remember to continuously monitor your campaigns, double down on keywords that are converting into sales, and pause on bids from underperforming ones.

Utilize Amazon A/B Testing

You can use A/B testing to experiment with different keywords, product images, call-to-actions, headlines, and ad copy to see the best results.

Then, you can double down on the winning elements that compel your customers to convert.

Optimize Your Product Listings

Optimize your product listings for Amazon algorithms and your target customers. Use clear product titles, incorporate high-quality product images, and consider adding a video.

Remember to write persuasive product descriptions and request reviews from your happy, loyal customers.

Track Essential Metrics to Measure ROI

You should use the Amazon reporting dashboard to get insights on the effectiveness of your keywords and your campaign performance.

For example, the conversion rate can help you measure the percentage of customers who purchase your products. Inventory Performance Index (IPI) allows you to assess your inventory management, minimize inventory costs, and boost your profitability.

How to Get More Amazon Sales with Customer Engagement

Here’s how you can quickly increase your sales by applying customer engagement strategies:

Reward Repeat Customers: Although Amazon doesn’t have a reward program, you can start by giving your customers rewards such as free products and special deals. However, stick to Amazon policies while offering rewards to incentivize your customers to visit your store or leave a review.
Consistently Create Amazon Posts: Like social media, consistent Amazon posts help you show off your products, give you a chance to engage with your customers, and motivate your customers to buy the products.
Encourage Customers to Follow Your Brand: Your clients can use the ‘Follow’ feature to get updates on discounts, your posts, and new products. This will help you create a loyal following and prompt them to buy from you.
Leverage Customer Engagement Tools: Platforms like FeedbackWhiz can help you request reviews from happy customers. This tool can tailor customer messages and respond to feedback promptly. Ultimately, you can make your customers feel valued and encourage them to purchase more.
Use Amazon Demand-Side Platform (DSP): You can use the automated Amazon DSP to buy display and video ads to target your audience. Ultimately, you can drive external traffic to your product listings and boost sales.
Get Verified Reviews: You can join the Amazon Vine program to get authentic feedback from reviewers and earn the trust of potential buyers. Once you increase your product credibility, you can improve the conversion rates and increase your sales.

Common Mistakes Sellers Should Avoid to Boost Amazon Sales

While knowing what to do is important, understanding what not to do can be equally crucial.

Here are some common mistakes to avoid:

Incorrect Categorization: Incorrect categories can lower the visibility of the required category. Assign appropriate Amazon categories to your products to ensure they are discovered.
Lack of External Traffic: Depending solely on Amazon traffic limits your potential scale. Look for ways to drive external traffic to your Amazon listing.
Low-Quality Listings: Listings with subpar content and images rarely gain traction.
Minimal Brand Building: Anonymous commodity sellers don’t normally achieve sustainable success.
Review Manipulation: Illicit tactics like paid reviews tend to backfire badly per Amazon’s policies.

Another common mistake sellers may make is overlooking Amazon reimbursements and leaving money on the table.

At Getida, we specialize in recovering these lost funds. Our expert team successfully secures reimbursements for more than 90% of the claims we open, helping you uncover continuous cash flow to reinvest in your Amazon business.

Don’t miss out on the opportunity to boost your bottom line – sign up now to start recovering your lost revenue.

Best Practices to Drive Sales on Amazon

Alongside core product promotion activities, here are some important tips for Amazon sellers and best practices for higher ROI:

Use Social Media Marketing: Running sponsored campaigns on Facebook, Instagram, etc., can tremendously expand reach. Share shoppable posts and videos to drive high-intent traffic.
Focus on Customer Experience: Prompt order processing and post-sales support usually earn loyalty and organic word-of-mouth promotion.
Utilize Amazon Partnerships: Partnering with Amazon associates, influencers, and agencies may provide growth opportunities.
International Expansion: Venturing into additional Amazon international marketplaces could fuel further scale.

How to Use Amazon Seller Central Analytics to Track Performance

Amazon provides plenty of analytics to study your customer data, grow your store’s visibility, and boost your sales.

Learn how to use the Amazon Seller Central data to make strategic decisions:

1. Select the ‘Search Catalog Performance’ Dashboard

You can find out how your products perform by heading to the Search Catalog Performance dashboard. You can see:

The impressions of your products (how many times they appeared on Amazon search results)
Clicks and click rates
Conversion rates
Cart adds
Purchases

And more.

How to Use the Data: Analyze and improve at each stage of the customer’s shopping journey. Based on the reports, you can adjust keywords, create better product descriptions, and set competitive prices.

2. Use the ‘Market Basket Analysis’ Dashboard

The Market Basket Analysis dashboard shows the products your customers purchase together. It can reveal:

Top three products that customers purchase with your products
Percentage of time the top 3 products were purchased with your brand products

How to Use the Data: Use the data to make informed decisions on the product bundles and identify opportunities for cross-marketing.

3. Monitor the ‘Search Query Performance’ Dashboard

Head to Search Query Performance and discover what search terms drive customers to your products.

Here you can find:

Top queries that drove customers to your products
Impressions, cart adds, and other data for each query related to your store
Brand’s share of the performance to the performance of the overall query in the Amazon store
A brand view or ASIN view to find out how individual keywords are performing and the search query volume

How to Use the Data: See how your customers search for similar products. You can use the insights to include relevant search terms and keywords to optimize your listings.

4. Check the ‘Top Search Terms’ Dashboard

You can use the Top Search Terms dashboard to see:

Top-clicked categories and brands across the Amazon store
Search frequency for top search terms
Product titles for the three top-clicked products for each search term

How to Use the Data: Use top-performing keywords strategically to boost your store. You can also optimize your product titles based on the top-clicked products to increase visibility.

5. Explore the ‘Demographics’ Dashboard

With the Demographics dashboard, you can gather customer data like:

Income
Age
Education
Gender

How to Use the Data: Use the data to gain insights into your customers’ demographic changes. Then, use the information to target specific audiences and broaden your reach.

6. Assess the ‘Repeat Purchase Behavior’ Dashboard

The Repeat Purchase Behavior dashboard can show the unique customers who place multiple orders on the same product. It shows:

Number of your repeat customers
Repeat product sales and units
Percentage of repeat buyers out of all your customers

How to Use the Data: Use this data to build a loyal customer base, reward repeat customers, and tailor your advertising to winning products.

Frequently Asked Questions (FAQs)

Let’s address some common questions about ‘increasing sales on Amazon’:

Does Amazon Take a Cut of Sales?

Yes, Amazon charges 8 to 15% (45% for some products) referral fees on every product you sell via the Amazon marketplace.

Additional charges for the fulfillment, storage, prep service, labeling, and other things also apply if you’re using FBA.

Does Amazon FBA Help in Increasing Sales?

The Fulfilled by Amazon program boosts sales substantially. By outsourcing shipping and returns to Amazon, you gain Prime eligibility — over 50% of shoppers filter for Prime items.

What’s a Good Sales Rank on Amazon?

A “good” sales rank on Amazon is relative to your product category. A sales rank under #100,000 indicates strong sales velocity for most categories.

The top 25% of sellers in a category generally have ranks under #10,000.

Where Can I See My Amazon Sales Data?

You can use Amazon Seller Central reports to access your sales data:

Log into your Seller Central account
Go to the “Reports” tab
Select “Business Reports”
Choose the type of report you want to view (e.g., Sales Dashboard, Detail Page Sales and Traffic).

Conclusion – How to Get Sales on Amazon

Implementing all the abovementioned tactics, including promotions, optimizations, and expansion tactics, can set you up for tremendous growth.

Additionally, partnering with us at Getida can help you with Amazon FBA auditing and maximizing reimbursement to boost this growth. Our team of claims management experts, including former Amazonians, knows the ins and outs of the FBA reimbursement policy.

On average, our customers see 166% more in Amazon FBA recovery than sellers going at it alone. Sign up now and get your first $ 400 in reimbursements free of service charges. It’s time to reveal, recover, reinvest, and repeat with Getida.

The post How to Increase Sales on Amazon: 8 Effective Tactics appeared first on GETIDA.

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