Hey, it’s a fact you’re out there playing in a game that is only getting harder as competition is increasing. Most gurus around the Valley suggest native AI are replacing old SaaS apps, and soon maybe companies. We shall see. These are not boring times.
So the new breed of leaders are constantly dropping a new feature with a twist or wrinkle along with a a new (ICP) target a new (story) message. It’s all coming like a tidal wave for everyone who’s trying to stay apace, especially those decision makers within the organization who are everything from engineers and developers to CTO’s to chief AI officers, who are supposed to navigate this myriad o options. Dang, and if you’re running the sales and go to market (GTM) teams good luck to you.
Ok well, good news. We have a team of folks over here that I’ve done it before, but there’s a catch. It’s gonna take some work on your side too. There’s no silver bullet and there’s also no one-size-fits-all solution.
Every company is at a different stage along the journey with the unique set of challenges and what we do is collaborate with you and your team to figure out what those challenges are and how to overcome them and turn those pilots into revenue, and funnel into scale and more wins into customer success motions. So much fun once it all comes into clear focus. Easy too. Right?
This episode is brought to you by the outstanding team at Compass Strategic Advisors — your trusted partner in driving strategic growth. Whether it’s expanding into new territories, launching products, rebranding, or hiring key staff and board members, they offer expert guidance every step of the way. With a versatile approach and a proven track record, Compass is the go-to resource for both startups and established companies looking to scale with confidence. Show some support for this podcast by sharing some sponsor appreciation — check them out at https://www.compass-strategic-advisors.com/
ALSO » Please give a follow here and see more content from “Liftoff.”
If you have a sec, please check out our rebrand: The Look Back is now Liftoff. After 80+ episodes, I realized something: I wasn’t just interested in “looking back” through the past stories that established the early PC/Tech industry. I wanted to push forward with conversations that help founders succeed: faster, smarter, and with way less BS. The stories were still there, but the energy had shifted. And it was time the brand caught up. So here it is: Liftoff with Keith.
> Join the conversation: What’s your biggest founder lesson? Drop it in the comments. hashtag#Founders hashtag#Startups hashtag#GTM hashtag#Growth The GTM Firm Newman Media Studios The Look Back Podcast
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