Hi friends,
It’s happening: Milano Film Fest is live. After more than 400 days of work, the first edition kicks off from June 3 to 8, with over 110 events spread across the city. We’re talking iPhone-shot films, cult restorations, music docs, dystopian futures—everything shaped by Artistic Director Claudio Santamaria.
There’ll be talks with the minds behind some of the best Italian and international films and series, panels with platforms like Prime Video, Netflix and Sky, live music curated by Manuel Agnelli, plus an Academy for young talent, an Industry section for professionals, and a final awards night to wrap it all up.
It’s chaotic, ambitious, and totally open.
📩 Write me if you want tips, passes, or just to say hi.
In today’s line-up: Talking of film festivals… Brooklyn Film Festival rebrands screen time as something worth logging into; Oura flips off ageism with a ring-finger salute to staying active; KFC hands the crayons to kids—and their billboards, too; and Morrisons turns grocery shopping into an extreme sport for British produce.
Have a good read.
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ADVERTISING
Oura’s Bold Move: Celebrating Aging with a Wink
Oura, a fitness brand known for its innovative ring, has launched a new campaign with Nice&Frank titled “Give Us the Finger,” emphasizing that fitness is about living a long and healthy life rather than just athletic prowess. The campaign features a diverse cast aged 40 to 70, showcasing moments of triumph, from piano performances to mountain hikes. The campaign will air during major events, such as the NBA Finals, and feature eye-catching outdoor ads in cities like Los Angeles and New York.
ADVERTISING
Lollipop and Creativity: Kids Redefine KFC in Madrid
KFC has launched a chicken drumstick-shaped lollipop in Spain in partnership with the confectionery brand Fiesta. To promote this kid-friendly product, the agency PS21 created an outdoor activation in Madrid, where billboards, public buildings, and cars appeared to have been “defaced” by a group of children wielding crayons. Childlike drawings, appearing in unexpected places, capture attention and make the campaign memorable.
FEATURED
A bunch of news from my network
– Yes, I know I’m posting the same campaign twice—but credit where it’s due: thanks to Vito Pace for the Urban Vision Group x Milano Film Fest Media Partnership.
– Summer’s here, along with Studio Aperto-style news segments—and a sun-soaked campaign from rude and Bilboa. [source Nicolò Carrassi linkedIn]
– In Rome, a newly discovered Roman mosaic made headlines… turns out, it’s a McDonald’s stunt [source Valeria Casani linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let’s jump in something out of the bubble:
Playlist: The Ultimate Guide to 2025’s Can’t-Miss Music Festivals
Travel Tidbits: 13 Must-Visit Destinations for James Bond Fans
Fun fact: Pictures of owls in towels.
Game time: Guess the famous person from their Wikipedia page
MARKETING
Mktg picks not to miss
– David Droga to step down as CEO of Accenture Song
– How American Express is capitalizing on Netflix’s new F1 Academy docuseries
– OpenAI wants ChatGPT to be a ‘super assistant’ for every part of your life
– The winners and losers of Google’s AI Mode
JOB POSTING
The wrong place to find the right job
– Visa is looking for the Marketing Director Italy [through Serena Di Matteo]
– Youtube is searching for a Strategic Partner Manager [through Simone Armillotta]
DESIGN
Brooklyn Film Festival’s Bold New Identity
The Brooklyn Film Festival has unveiled a dynamic new identity and campaign developed by Otherway‘s New York office, encouraging audiences to “stop scrolling and start engaging.” The visual identity features sturdy, squashed letterforms with two styles: a regular type and a ‘cinematic’ version that adds a dreamy glow reminiscent of illuminated screens. Coupled with vibrant color palettes and playful 3D icons, the design aims to transform the chaotic noise of digital scrolling into intentional engagement.
ADVERTISING
Morrisons’ Fresh from Market Street: A humorous tribute to British Farmers
Morrisons, in partnership with Leo Burnett UK, launched the Fresh from Market Street campaign, highlighting its connections with British farmers and fishermen. The campaign features three humorous 30-second films—Fish, Veg, and Meat—directed by Nick Ball, showcasing how shoppers go to great lengths for quality food. The key message is that customers don’t need to struggle, as Morrisons has done the hard work.
Thank you so much for reading this far—I truly appreciate it. Last week’s most-clicked link was:
