Currently, many CPG companies are turning their eyes to the augmented reality. On the one hand, this is an innovative technology. On the other, it’s an opportunity to attract the attention of customers in a new way.
Consumers are no longer surprised by the fact that scanning the package of cereal via a mobile phone they can find out about its nutritional value, read recipes or get a discount coupon. Another example is when users can scan a bottle of a famous drink and play a game or participate in a prize draw.
Therefore, it’s no wonder that large food and beverage companies have already been experimenting with augmented reality for several years, launching large-scale campaigns. Big brands and retailers like Coca-Cola, Pepsico, McDonald’s, Nestle, Mondelez and Walmart have repeatedly used AR for their interactive campaigns. The campaigns rewarded brand loyalty and enhanced consumer engagement leading to increased product sales.
Needless to mention that large brands have significant advertising budgets and own teams of developers who work on AR implementation.
But what about small and medium-sized CPG brands?
They are unlikely to have huge budgets to create similar campaigns. At the same time, attracting the attention of consumers and standing out among the competition remains challenging.
With ROAR platform, brands can deal with this challenge. Designed for non-technical users, the platform enables CPG brands to build their own AR experiences in several clicks and engage customers both online and in store.
These are top four tools that will make brands’ AR experiences amazing and second to none.
Video message
Video message brings value and allows to communicate an authentic message to brands’ audiences. The video can provide users with funny stories about the product, highlight product value or convey information about the brand itself. If a video message strikes an emotional chord in viewers, the video will go viral and capture attention of greater audience.
Using ROAR Editor, it’s simple to add video to AR experience. Brands can choose out of two options — either to copy/paste the link from YouTube or upload a video from the PC.
As a result, there is no need for users to search the brand video on YouTube. People just scan a product through a mobile device and watch and enjoy the video.
UPC code
ROAR platform provides CPG brands and retailers with a unique opportunity to add information about the product using its UPC or EAN barcodes. The company just needs to choose from UPC-A or EAN-13 option and enter 12 or 13 numerical digits correspondingly.
In addition, there is another useful feature. For brands that have dozens or hundreds of products, it might be time-consuming to upload one-by-one target image manually to each AR experience.
For this purpose, brands can take advantage of the feature called ‘Bulk import’. This feature enables to upload more than 10K of different target images from database, API or csv/xls file. In just one click.
Click-to-action buttons
Action buttons are paramount for AR experiences. In fact, brands are strongly recommended to add these buttons to trigger conversations with their customers.
Brands can easily add up to five click-to-action buttons to their AR experience. In particular, the following buttons can be used:
- ‘CALL US’ button will let users to make a call to the specified number in one click.
- ‘VISIT WEBSITE’ button will re-direct people to the designated website page.
- ‘COUPON’ button will enable to discover hot promotions and deals proposed by brands.
- ‘BUY NOW’ button will give customers the opportunity to purchase products online.
- ‘LIKE’ button will allow to increase fan engagement in social networks.
Geolocation
Geolocation capabilities allow to filter by geographical location making brands campaigns more targeted. With ROAR platform, brands can add addresses of their stores into their AR experiences. How will it help?
The app will allow to track users when they are in the vicinity of the stores and send them a notification to their mobile device. Notification will advise about AR experience and can also show a map how to get to the nearest store.
These features will stand AR campaigns out of the crowd and add a creative kick to products. This list is not comprehensive and new features can be added based on requirements.
Ultimately, it will not be an exaggeration to say that augmented reality is becoming mainstream and brands and retailers will ubiquitously leverage this technology to reach out to their audiences.
On the consumer side, AR will enhance consumer experiences making the shopping process convenient and seamless. All that consumers need is to download an app (either brand app or Udviser app) and be ready to enjoy the amazing AR experiences created by brands!
Start augmenting your brand and products right now with ROAR www.theroar.io/editor
If you have any questions, please feel free to reach out to us at info@theroar.io
4 Tools for CPG Brands to Create Awesome Augmented Reality Experiences was originally published in ROAR — Augmented Reality Platform on Medium, where people are continuing the conversation by highlighting and responding to this story.
